This is ad throwing me!
Is the target market women??
For tradie “lovers”, not tradies themselves?
It's like weird man marketing, but specifically not targeting men themselves
whats your take?
I'm guessing the scene is sweat and Lynx Africa
Oh it's April 1 and I'm an idiot
@archer yeah nah I think this was actually a soft launch with the security blanket of saying it’s April Fools if there was no interest.
Like how a couple years ago everyone pretended to be into choking, now it’s men that can’t wash themselves properly but think calling it musk makes it not olfactory terrorism.